Source: Voque.co.uk

PREEN girls like Gwyneth Paltrow, Thandie Newton, Kate Bosworth and Cindy Crawford know exactly what to wear to a party - thanks to the label's form-flattering, colour-pop dresses - but what to wear to a business meeting has always been trickier, until now.
"We wanted it to be masculine with a feminine twist, we thought it was about time we gave our Preen girl something to wear to work," Preen designers Justin Thornton and Thea Bregazzi explained. "We have developed great cocktail dresses, great Sunday knits, cool summer silks - but had never really ventured into cool workwear. We thought about it in terms of 'husband' jackets, that chic yet traditional city man."
In order to achieve the workwear look they wanted at the first attempt, the duo collaborated with English tailoring firm Gieves & Hawkes, borrowing their sharp masculine aesthetic and adding fun, feminising details. And it seems their celebrity following has embraced the new range already.
"It's been very popular," Bregazzi confessed. "Rachel Billson just wore the tailoring inspired Petal Dress (look 38), and we expect to see Demi Moore in the suit soon (look 5)."

PREEN girls like Gwyneth Paltrow, Thandie Newton, Kate Bosworth and Cindy Crawford know exactly what to wear to a party - thanks to the label's form-flattering, colour-pop dresses - but what to wear to a business meeting has always been trickier, until now.
"We wanted it to be masculine with a feminine twist, we thought it was about time we gave our Preen girl something to wear to work," Preen designers Justin Thornton and Thea Bregazzi explained. "We have developed great cocktail dresses, great Sunday knits, cool summer silks - but had never really ventured into cool workwear. We thought about it in terms of 'husband' jackets, that chic yet traditional city man."
In order to achieve the workwear look they wanted at the first attempt, the duo collaborated with English tailoring firm Gieves & Hawkes, borrowing their sharp masculine aesthetic and adding fun, feminising details. And it seems their celebrity following has embraced the new range already.
"It's been very popular," Bregazzi confessed. "Rachel Billson just wore the tailoring inspired Petal Dress (look 38), and we expect to see Demi Moore in the suit soon (look 5)."
